This was a project where our aim was to revive the power of the written word. We wanted to make people start thinking about spelling and avoid using slang and abbreviated words throughout every platform of communication. Allow people to engage in writing properly again.
H8(abbrv.) is a campaign designed to create awareness to the power of the written word and attempt to reduce the amount of slang and abbreviations we see in everyday life. Realising with a hectic and fast paced world the sender was never going to be able to give up abbreviations we realised the power of the written word was with the recipient. So we created an app that would allow the sender to write a message quickly, whilst still ensuring the recipient would receive a well written text or email.